网(wǎng )络达人助力国货(huò )与乡村(cūn )助农公(gōng )益纪实(shí )类综艺。节目由国货星选推荐官发(fā )起，以互联(lián )网(wǎng )传播思维反映国货崛起大势、国(guó )家(jiā )乡村(cūn )振兴策略，通过网络达(dá )人宣传精品国潮(cháo )国货，共同探寻国货正向发展未来(lái )趋势，同时(shí )结合乡村旅游、文